Wild Sky Equipment Privacy Policy

Wild Sky Equipment ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information about you when you visit our website (wildskyequip.com), create an account, make a reservation, or otherwise interact with us. By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide Directly

• Contact information: name, email address, phone number, mailing address.
• Account information: username, password, account preferences.
• Reservation information: equipment type, rental dates, delivery address, special requests.
• Payment information: credit/debit card details (processed securely through our payment processor, Stripe — we do not store full card numbers).
• Identity verification: driver's license number and state of issuance, as required for equipment rentals.
• Communications: messages you send us via contact forms, email, or phone.

1.2 Information Collected Automatically

• Device and browser information: IP address, browser type, operating system.
• Usage data: pages visited, time spent on pages, links clicked, referral URLs.
• Cookies and tracking technologies (see Section 5).

1.3 Information from Third Parties

We may receive information from third-party services such as payment processors, analytics providers, and identity verification services as part of processing your rental or account.

2. How We Use Your Information

We use your information to:

• Process and manage your equipment rental reservations.
• Communicate with you about your reservations, account, and our services.
• Process payments and issue receipts and invoices.
• Verify your identity and eligibility to rent equipment.
• Send transactional emails (reservation confirmations, receipts, reminders).
• Respond to your inquiries and provide customer support.
• Improve our website, services, and offerings.
• Comply with legal obligations and protect our legal rights.
• Send promotional communications if you have opted in (you may opt out at any time).

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers who assist us in operating our business (payment processing, email services, analytics) — these providers are contractually required to protect your information.
• Law enforcement or government authorities when required by law, subpoena, or legal process.
• A successor entity in the event of a business acquisition or merger.

We do not share your personal information with third parties for their own marketing purposes.

4. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Rental records and associated identity information are typically retained for 7 years for tax and legal purposes. You may request deletion of your account data subject to applicable legal retention requirements.

5. Cookies and Tracking

Our website uses cookies and similar technologies to improve your experience and analyze usage. Types of cookies we use:

• Essential cookies: Required for the website to function (session management, security).
• Analytics cookies: Help us understand how visitors use the site (e.g., Google Analytics). Data is aggregated and anonymized.
• Preference cookies: Remember your settings and preferences.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

6. Security

We implement industry-standard security measures including SSL/TLS encryption, secure payment processing through Stripe, and access controls to protect your personal information. No method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

7. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-out: Unsubscribe from marketing communications at any time by clicking "unsubscribe" in any email or contacting us.
• Portability: Request a portable copy of your data in certain circumstances.

To exercise any of these rights, contact us at info@wildskyequip.com or (208) 314-4123.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website following any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: